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  2. MARC view: Global marketing management /
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Global marketing management / (Record no. 14586)

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MARC details
000 -LEADER
fixed length control field 02403pam a22003494a 4500
001 - CONTROL NUMBER
control field 4141696
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150820083016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010104s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001016317
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-59337
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130332712
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130607339
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130615060
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm45700401
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)4141696
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- UKM
-- OrLoB-B
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1009.5
Item number .K26 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number MkSF 658.848
Item number K24 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 16351
245 10 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc Warren J. Keegan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 pages :
Other physical details illustration ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Pt. I.
Title Introduction and Overview --
Miscellaneous information Ch. 1.
Title Introduction to Global Marketing --
Miscellaneous information Pt. II.
Title The Global Marketing Environment --
Miscellaneous information Ch. 2.
Title The Global Economic Environment --
Miscellaneous information Ch. 3.
Title Social and Cultural Environment --
Miscellaneous information Ch. 4.
Title The Political, Legal, and Regulatory Environments of Global Marketing --
Miscellaneous information Pt. III.
Title Analyzing and Targeting Global Market Opportunities --
Miscellaneous information Ch. 5.
Title Global Customers --
Miscellaneous information Ch. 6.
Title Global Marketing Information Systems and Research --
Miscellaneous information Ch. 7.
Title Segmentation, Targeting, and Positioning --
Miscellaneous information Pt. IV.
Title Global Marketing Strategy --
Miscellaneous information Ch. 8.
Title Entry and Expansion Strategies: Marketing and Sourcing --
Miscellaneous information Ch. 9.
Title Cooperative Strategies and Global Strategic Partnerships --
Miscellaneous information Ch. 10.
Title Competitive Analysis and Strategy --
Miscellaneous information Pt. V.
Title Creating Global Marketing Programs --
Miscellaneous information Ch. 11.
Title Product Decisions --
Miscellaneous information Ch. 12.
Title Pricing Decisions --
Miscellaneous information Ch. 13.
Title Global Marketing Channels and Physical Distribution --
Miscellaneous information Ch. 14.
Title Global Advertising --
Miscellaneous information Ch. 15.
Title Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship --
Miscellaneous information Ch. 16.
Title Global e.marketing --
Miscellaneous information Pt. VI.
Title Managing the Global Marketing Program --
Miscellaneous information Ch. 17.
Title Leading, Organizing, and Monitoring the Global Marketing Effort --
Miscellaneous information Ch. 18.
Title The Future of Global Marketing.
Miscellaneous information App.
Title Global Income and Population 2000 and Projections to 2010 and 2020.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 16355
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 16356
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 16357
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Total Renewals Date checked out
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library College Library Southville Foreign University Section 09/03/2013   1 HF 1009.5 .K26 2002 sfu0817 05/15/2018 2 09/03/2013 Books   12 10/05/2017
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   09/03/2013 Donation   HF 1009.5 .K26 2002 sfu0816 05/15/2018 1 09/03/2013 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   09/03/2013 Donation   HF 1009.5 .K26 2002 sfu0818 05/15/2018 3 09/03/2013 Books Books donated    
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 10/18/2013     HF 1009.5 .K26 2002 SFU1575 05/15/2018 1 10/18/2013 Books      
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2220 05/15/2018   07/02/2015 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2221 05/15/2018   07/02/2015 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2222 05/15/2018   07/02/2015 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2223 05/15/2018   07/02/2015 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2224 05/15/2018   07/02/2015 Books Books donated    
Withdrawn   Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library   07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2225 05/15/2018   07/02/2015 Books Books donated    
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 07/02/2015 Library Fund   HF 1009.5 .K26 2002 SFU2226 05/15/2018   07/02/2015 Books      
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 08/20/2015 Donation   HF 1009.5 .K26 2002 SFU2572 05/15/2018   08/20/2015 Books      

Global marketing management /

APA

Keegan W. J., Green M. C., . (2002). Global marketing management. Upper Saddle River, N.J: Prentice Hall.

Chicago

Keegan Warren J, Green Mark C, . 2002. Global marketing management. Upper Saddle River, N.J: Prentice Hall.

Harvard

Keegan W. J., Green M. C., . (2002). Global marketing management. Upper Saddle River, N.J: Prentice Hall.

MLA

Keegan Warren J, Green Mark C, . Global marketing management. Upper Saddle River, N.J: Prentice Hall. 2002.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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