Includes bibliographical references and index.

Pt. I. Introduction and Overview -- Ch. 1. Introduction to Global Marketing -- Pt. II. The Global Marketing Environment -- Ch. 2. The Global Economic Environment -- Ch. 3. Social and Cultural Environment -- Ch. 4. The Political, Legal, and Regulatory Environments of Global Marketing -- Pt. III. Analyzing and Targeting Global Market Opportunities -- Ch. 5. Global Customers -- Ch. 6. Global Marketing Information Systems and Research -- Ch. 7. Segmentation, Targeting, and Positioning -- Pt. IV. Global Marketing Strategy -- Ch. 8. Entry and Expansion Strategies: Marketing and Sourcing -- Ch. 9. Cooperative Strategies and Global Strategic Partnerships -- Ch. 10. Competitive Analysis and Strategy -- Pt. V. Creating Global Marketing Programs -- Ch. 11. Product Decisions -- Ch. 12. Pricing Decisions -- Ch. 13. Global Marketing Channels and Physical Distribution -- Ch. 14. Global Advertising -- Ch. 15. Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship -- Ch. 16. Global e.marketing -- Pt. VI. Managing the Global Marketing Program -- Ch. 17. Leading, Organizing, and Monitoring the Global Marketing Effort -- Ch. 18. The Future of Global Marketing. App. Global Income and Population 2000 and Projections to 2010 and 2020.