Strategic marketing in tourism services / (Record no. 284528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03585cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | SSB060810 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160819103808.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr mn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120424s2012 enka ob 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016077438 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780520704 |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9786613679758 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDX |
| Language of cataloging | eng |
| Transcribing agency | CDX |
| Modifying agency | OCLCQ |
| -- | N$T |
| -- | UKMGB |
| -- | YDXCP |
| -- | E7B |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.A1 |
| Item number | .St898 2012 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Source | eflch |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 081000 |
| Source | bisacsh |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tsiotsou, Rodoula. |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing in tourism services / |
| Statement of responsibility, etc | edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bingley, UK : |
| Name of publisher, distributor, etc | Emerald, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 377 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, appendix and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith -- The role of market segmentation in strategic tourism marketing / Sara Dolnicar -- Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli -- Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann -- Destination imagery : examining online representative dissonance in India / Deepak Chhabra -- Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen -- Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook -- Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves -- Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno ... [et al.] -- Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] -- The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo -- Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques -- Destination Cross River / Alvin Rusenbaum -- An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta -- Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí -- Exploring the potential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello -- Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tsiotsou, Rodoula H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goldsmith, Ronald Earl. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 06/01/2015 | Library Fund | 1 | G 155.A1 .St898 2012 | C19450 | 05/15/2018 | 06/29/2015 | 06/01/2015 | Books |