Includes bibliographical references, appendix and index.

Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith -- The role of market segmentation in strategic tourism marketing / Sara Dolnicar -- Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli -- Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann -- Destination imagery : examining online representative dissonance in India / Deepak Chhabra -- Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen -- Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook -- Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves -- Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno ... [et al.] -- Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] -- The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo -- Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques -- Destination Cross River / Alvin Rusenbaum -- An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta -- Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí -- Exploring the potential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello -- Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu.