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Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co (Record no. 316011)

MARC details
000 -LEADER
fixed length control field	00519nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170224s9999 xx 000 0 und d
245 ## - TITLE STATEMENT
Title	Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Journal of Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2016
300 ## - PHYSICAL DESCRIPTION
Extent	53:2
500 ## - GENERAL NOTE
General note	April
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision	Marketing.

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Total Checkouts	Date last seen	Price effective from	Koha item type
			College Library	College Library	02/24/2017		02/24/2017	02/24/2017	Periodicals

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