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  2. Details for: Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co
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Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co

Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 53:2Subject(s):
  • -- Marketing
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April

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Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co

APA

Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co. : Journal of Marketing Research.

Chicago

Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co. : Journal of Marketing Research.

Harvard

Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co. : Journal of Marketing Research.

MLA

: Journal of Marketing Research. .

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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Tel. No. 8256374 / 252358 Loc. 117/146

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