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  2. MARC view: Techno-ready marketing :
Normal view MARC view ISBD view

Techno-ready marketing : (Record no. 6699)

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MARC details
000 -LEADER
fixed length control field 01427cam a22003614a 4500
001 - CONTROL NUMBER
control field 12226053
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310181915.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001108s2001 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00065457
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684864940
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 45
Item number .P327 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TR 658.8
Item number P26 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parasuraman, A.
9 (RLIN) 631
245 10 - TITLE STATEMENT
Title Techno-ready marketing :
Remainder of title how and why your customers adopt technology /
Statement of responsibility, etc A. Parasuraman and Charles L. Colby.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 224 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
-- 1
562 ## - COPY AND VERSION IDENTIFICATION NOTE
Number of copies 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
General subdivision Management.
9 (RLIN) 632
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
General subdivision Marketing.
9 (RLIN) 633
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term technology adoption
-- early adopters
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Colby, Charles L.,
Dates associated with a name 1956-
9 (RLIN) 634
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon052/00065457.html">http://www.loc.gov/catdir/bios/simon052/00065457.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon032/00065457.html">http://www.loc.gov/catdir/description/simon032/00065457.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Call number prefix
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Luxembourg Library Luxembourg Library Teachers Reference Section 07/16/2013   HD 45 .P327 2001 5817 05/27/2015 1 07/16/2013 Books

Techno-ready marketing :

APA

Parasuraman A., Colby C. L., . (2001). Techno-ready marketing. New York: Free Press.

Chicago

Parasuraman A, Colby Charles L, . 2001. Techno-ready marketing. New York: Free Press.

Harvard

Parasuraman A., Colby C. L., . (2001). Techno-ready marketing. New York: Free Press.

MLA

Parasuraman A, Colby Charles L, . Techno-ready marketing. New York: Free Press. 2001.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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Tel. No. 8256374 / 252358 Loc. 117/146

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