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  2. Details for: Techno-ready marketing :
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Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby.

By:
  • Parasuraman, A
Contributor(s):
  • Colby, Charles L, 1956-
Material type: TextTextPublication details: New York : Free Press, c2001.Description: xiv, 224 p. : ill. ; 22 cmISBN:
  • 0684864940
Subject(s):
  • Technological innovations -- Management
  • Technological innovations -- Marketing
  • technology adoption early adopters
DDC classification:
  • TR 658.8  P26 2001
LOC classification:
  • HD 45 .P327 2001
Online resources:
  • Contributor biographical information
  • Publisher description
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  • Holdings ( 1 )
  • Title notes ( 4 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Luxembourg Library Teachers Reference Section HD 45 .P327 2001 (Browse shelf(Opens below)) 1 Available 5817

Includes bibliographical references and index.

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Techno-ready marketing :

APA

Parasuraman A., Colby C. L., . (2001). Techno-ready marketing. New York: Free Press.

Chicago

Parasuraman A, Colby Charles L, . 2001. Techno-ready marketing. New York: Free Press.

Harvard

Parasuraman A., Colby C. L., . (2001). Techno-ready marketing. New York: Free Press.

MLA

Parasuraman A, Colby Charles L, . Techno-ready marketing. New York: Free Press. 2001.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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