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  2. Details for: The persona principle :
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The persona principle : how to succeed in business with image-marketing / Armstrong, Derek Lee

By:
  • Armstrong, Derek, 1959-
Contributor(s):
  • Yu, Kam Wai
Material type: TextTextPublication details: New York : Simon & Schuster, c1996.Description: 240 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0684802694
Subject(s):
  • Success in business
  • Corporate image
  • Advertising
  • Marketing -- Management
  • Sales promotion
DDC classification:
  • M 650.1 Ar5 1996
LOC classification:
  • HF 5386 .Ar735 1996
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  • Holdings ( 1 )
  • Title notes ( 5 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5386 .Ar735 1996 (Browse shelf(Opens below)) 1 Available c0139

Includes bibliographical references (p. 236-240).

1210L -1700L

1

For circulation. 1 copy available in the collection

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The persona principle :

APA

Armstrong D., Yu K. W., . (1996). The persona principle. New York: Simon & Schuster.

Chicago

Armstrong Derek, Yu Kam Wai, . 1996. The persona principle. New York: Simon & Schuster.

Harvard

Armstrong D., Yu K. W., . (1996). The persona principle. New York: Simon & Schuster.

MLA

Armstrong Derek, Yu Kam Wai, . The persona principle. New York: Simon & Schuster. 1996.

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