The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
Material type:
TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 pages : illustrations ; 25 cmISBN: - 9780470746875 (hardback)
- 9781119973522 (ebk)
- 9781119978503 (ebk)
- 9781119978510 (ebk)
- 658.8
- HF 5415 .Y74 2011
- BUS058000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | HF 5415 .Y74 2011 (Browse shelf(Opens below)) | Available | C19435 |
Browsing College Library shelves, Shelving location: General Circulation Section Close shelf browser (Hides shelf browser)
| HF 5415 .W648 2011 vol.6 International marketing / | HF 5415 .W648 2011 vol.7 Cumulative index / | HF 5415 .W82 2006 Blog marketing : | HF 5415 .Y74 2011 The marketer's handbook : | HF 5415 .Y792 2006 Marketing champions : | HF 5415 .Y85 2008 Principles of marketing / | HF 5415 .Y85 2008 Principles of marketing / |
Includes bibliographical references and index.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
There are no comments on this title.
Log in to your account to post a comment.