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441.
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The effects of brand name structure on brand extension evaluations and parent brand dilution / Sanjay Sood ... [et al.]. by
  • Sood, Sanjay
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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442.
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How disgust enhances the effectiveness of fear appeals / Andrea Morales ... [et al.]. by
  • Morales, Andrea
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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443.
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Does online community participation foster risky financial behavior / Rui Zhu ... [et al.]. by
  • Zhu, Rui
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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444.
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New products : the antidote to private label growth / Katrijin Gielens. by
  • Gielens, Katrijin
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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445.
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Complexity effects in choice experiment-based models / Benidict Dellaert ... [et al.]. by
  • Dellaert, Benidict
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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446.
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A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : methodological issues and implications on promotional decisions / Nitin Mehta ... [et al.]. by
  • Mehta, Nitin
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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447.
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The Quest for content : how user-generated links can facilitate online exploration / Jacob Goldenberg ... [et al.]. by
  • Goldenberg, Jacob
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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448.
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. by
  • Bruce, Norris
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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449.
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Can small victories help win the war? evidence from consumer debt management / David Gal ... [et al.]. by
  • Gal, David
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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450.
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Investigating effects of out-of-stock on consumer stockkeeping unit choice / Xinlei Hai Che ... [et al.]. by
  • Hai Che, Xinlei
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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451.
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Quantitative trendspotting / Rex Yuxing Du ... [et al.]. by
  • Du, Rex Yuxing
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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452.
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Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic / Maureen Morrin ... [et al.]. by
  • Morrin, Maureen
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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453.
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On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission / Matteo De Angelis ... [et al.]. by
  • De Angelis, Matteo
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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454.
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Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions / Shikhar Sarin... [et al.]. by
  • Sarin, Shikhar
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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455.
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The influence of mating mind-sets on brand extension evaluation / Alokparna Basu Monga. by
  • Monga, Alokparna Basu
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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456.
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What drives key informant accuracy / Christian Homburg. by
  • Homburg, Christian
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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457.
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Competition in a status goods market / Dmitri Kuksov ... [et al.]. by
  • Kuksov, Dmitri
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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458.
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The effects of traditional and social earned media on sales : a study of a microlending marketplace / Andrew Stephen ... [et al.]. by
  • Stephen, Andrew
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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459.
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Role of reference price on price and quantity : insights from business-to-business markets / Hernan Bruno ... [et al.]. by
  • Bruno, Hernan
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).

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460.
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Modeling credit card share of wallet : solving the incomplete information problem / Yuxin Chen ... [et al.]. by
  • Chen, Yuxin
Series: Journal of Marketing Research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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