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  3. Results of search for 'ccl=su:" Marketing."', page 4 of 168

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61.
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / Beverly Macy, Teri Thompson. by
  • Macy, Beverly
  • Thompson, Teri
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2011
Availability: Items available for loan: College Library (1)Call number: HF 5415.1265 .M325 2011.

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62.
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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. by
  • Shoemaker, Stowe
  • Lewis, Robert C, 1930-
  • Yesawich, Peter Charles, 1950-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, 2007
Availability: Items available for loan: Archives (1)Call number: TX 911.3 .Sh559 2007. College Library (3)Call number: TX 911.3 .Sh559 2007, ...

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63.
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The CLIA guide to the cruise industry / Marc Mancini. by
  • Mancini, Marc, 1946-
  • Cruise Lines International Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Clifton Park, NY : Delmar Pub, 2011
Other title:
  • Guide to the cruise industry
Availability: Items available for loan: College Library (2)Call number: G 550 .M269 2011, ...

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64.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
  • Table of contents only
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .K64 2009.

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65.
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Sticky marketing : why everything in marketing has changed and what to do about it / Grant Leboff. by
  • Leboff, Grant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, UK ; Philadelphia, USA : Kogan Page, 2011
Online resources:
  • Contributor biographical information
  • Publisher description
  • Table of contents only
Availability: Items available for loan: College Library (1)Call number: HF 5415 .L362 2011.

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66.
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Marketing research / Carl McDaniel, Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2005
Online resources:
  • Publisher description
  • Table of contents
Availability: Items available for loan: College Library (1)Call number: HF 5415.2 .M3825 2005.

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67.
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, 2010
Other title:
  • Consumer behavior and marketing strategy
Availability: Items available for loan: College Library (2)Call number: HF 5415.3 .P468 2010, ...

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68.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Online resources:
  • Publisher description
  • Table of contents
  • Contributor biographical information
Availability: Items available for loan: College Library (1)Call number: HF 5415.3 .P468 1999.

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69.
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International marketing research / C. Samuel Craig and Susan P. Douglas. by
  • Craig, C. Samuel
  • Douglas, Susan P
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester [England] ; New York, NY : Wiley, 2000
Online resources:
  • Publisher description
  • Table of Contents only
  • Contributor biographical information
Availability: Items available for loan: College Library (1)Call number: HF 1416 .C73 2000.

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70.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: College Library (1)Call number: HF 5415 .D92 1999.

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71.
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The selling starts when the customer says no : the 12 toughest sells, and how to overcome them / Richard S. Seelye, O. William Moody. by
  • Seelye, Richard S
  • Moody, O. William
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL ; Cambridge, England : Probus Pub. Co., c1999
Availability: Items available for loan: College Library (1)Call number: HF 5438.25 .Se435 1999.

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72.
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Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: College Library (1)Call number: HF 5415 .Ar735 2011.

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73.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2009
Online resources:
  • Table of contents only
Availability: Items available for loan: Archives (1)Call number: HF 5823 .B44 2009. College Library (1)Call number: HF 5823 .B44 2009.

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74.
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, 2007
Availability: Items available for loan: College Library (2)Call number: HF 5415 .C95 2007, ...

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75.
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The small public library survival guide : thriving on less / Landau, Herbert B. by
  • Landau, Herbert B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2008
Online resources:
  • Table of contents only
Availability: Items available for loan: College Library (2)Call number: Z 678.8 .L36 2008, ...

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76.
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Blueprint for your library marketing plan a guide to help you survive and thrive Fisher, Patricia H. by
  • Fisher, Patricia H. (Patricia Holts)
  • Pride, Marseille M. (Marseille Miles)
  • Miller, Ellen G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago American Library Association c2006
Online resources:
  • Table of contents
Availability: Items available for loan: College Library (1)Call number: Z 716.3 .F533 2006.

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77.
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Marketing express / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Oh. : South-Western Cengage Learning, 2011
Online resources:
  • Contributor biographical information
  • Publisher description
  • Table of contents only
Availability: Items available for loan: College Library (1)Call number: HF 5415.P75 .M37 2011.

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78.
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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. by
  • Masterman, Guy
  • Wood, Emma H
Series: Events management series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Online resources:
  • Publisher description
Availability: Items available for loan: College Library (2)Call number: GT 3405 .M37 2006, ...

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79.
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Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam. by
  • Hanson, Ward A
  • Kalyanam, Kirthi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : Thomson/South-Western, 2007
Availability: Items available for loan: College Library (1)Call number: HF 5415.1265 .H198 2008.

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80.
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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Series: Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: College Library (1)Call number: HF 5415 .M378 1994.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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