The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].

By:

Ford, David, 1944-

Contributor(s):

Material type: Text

TextPublication details: Chichester, West Sussex, England ; New York : J. Wiley, 2002.Description: 238 pages : illustration ; 24 cmISBN:

0471877220

Subject(s):

DDC classification:

MkSF 658.821 B96 2002

LOC classification:

HF 5415 .F566 2002

Online resources:

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section	HF 5415 .F566 2002 (Browse shelf(Opens below))	1	Available	SFU0872

"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].

Includes bibliographical references and index.

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2 The case of the missing marquess /
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The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].

SOUTHVILLE LIBRARY