Marketing communications : An integrated approach / P R Smith & Jonathan Taylor.

By:

Smith, P. R. (Paul Russell), 1957-

Contributor(s):

Taylor, Jonathan, 1956-

Material type: Text

TextPublication details: London ; Sterling, VA : Kogan Page, 2007.Edition: 4th edDescription: 696 pages : illustration ; 25 cmISBN:

0749442654

Subject(s):

Communication in marketing

DDC classification:

MkSFr 658.802 Sm65 2004

LOC classification:

HF 5415.123 .Sm65 2007

Online resources:

Contents:

Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section	HF 5415.123 .Sm65 2007 (Browse shelf(Opens below))	1	In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 01/28/2015	SFU1291
Books	Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section	HF 5415.123 .Sm65 2007 (Browse shelf(Opens below))	1	Available	SFU1290

Includes bibliographical references and index.

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Marketing communications : An integrated approach / P R Smith & Jonathan Taylor.

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