Marketing communications : An integrated approach / P R Smith & Jonathan Taylor.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, 2007.Edition: 4th edDescription: 696 pages : illustration ; 25 cmISBN: - 0749442654
- MkSFr 658.802 Sm65 2004
- HF 5415.123 .Sm65 2007
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5415.123 .Sm65 2007 (Browse shelf(Opens below)) | 1 | In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 01/28/2015 | SFU1291 | |
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Books
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5415.123 .Sm65 2007 (Browse shelf(Opens below)) | 1 | Available | SFU1290 |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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