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  2. Details for: The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
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The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media Birgit Andrine Apenes Solem & Per Egil Pedersen

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  • Birgit Andrine Apenes Solem
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:5-6,Pages: 445-468Subject(s):
  • -- Marketing
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The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

APA

Birgit Andrine Apenes Solem, .The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media. : Journal of Marketing Management.

Chicago

Birgit Andrine Apenes Solem, .The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media. : Journal of Marketing Management.

Harvard

Birgit Andrine Apenes Solem, .The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media. : Journal of Marketing Management.

MLA

Birgit Andrine Apenes Solem, .: Journal of Marketing Management. .

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