Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement Julia Marbach, Cristiana Raquel Lages & Daniel Nunan
Material type:
TextPublication details: Journal of Marketing Management; 2016Description: 32:5-6,Pages: 502-525Subject(s):
| Item type | Current library | Status | |
|---|---|---|---|
Periodicals
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College Library | Available |
May
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