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  2. Details for: A conversational approach to consumer vulnerability: performativity, representations, and storytelling
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A conversational approach to consumer vulnerability: performativity, representations, and storytelling Luca M. Visconti

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  • Luca M. Visconti
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:3-4, Pages: 371-385Subject(s):
  • -- Marketing
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March

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A conversational approach to consumer vulnerability: performativity, representations, and storytelling

APA

Luca M. Visconti, .A conversational approach to consumer vulnerability: performativity, representations, and storytelling. : Journal of Marketing Management.

Chicago

Luca M. Visconti, .A conversational approach to consumer vulnerability: performativity, representations, and storytelling. : Journal of Marketing Management.

Harvard

Luca M. Visconti, .A conversational approach to consumer vulnerability: performativity, representations, and storytelling. : Journal of Marketing Management.

MLA

Luca M. Visconti, .: Journal of Marketing Management. .

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