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  2. Details for: Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour
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Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings

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  • Paula Dootson
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:7-8,Pages: 750-776Subject(s):
  • -- Marketing
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June

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Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour

APA

Paula Dootson, .Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour. : Journal of Marketing Management.

Chicago

Paula Dootson, .Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour. : Journal of Marketing Management.

Harvard

Paula Dootson, .Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour. : Journal of Marketing Management.

MLA

Paula Dootson, .: Journal of Marketing Management. .

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