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	1.	Image from Google Jackets	A general consumer preference model for experience products : application to Internet recommendation / Jaihak Chung ... [et al.]. by Chung, Jaihak Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	2.	Image from Google Jackets	A Latent instrumental variables approach to modeling keyword conversion in paid search advertising / Oliver Rutz ... [et al.]. by Rutz, Oliver Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	3.	Image from Google Jackets	All things considered? the role of choice set formation in diversification / Linda Salisbury ... [et al.]. by Salisbury, Linda Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	4.	Image from Google Jackets	Base-rate information in consumer attributions of product-harm crises / Jing Lei ... [et al.]. by Lei, Jing Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	5.	Image from Google Jackets	Seeking an expanding competitor : how product line expansion can increase all firms' profits / Raphael Thomadsen. by Thomadsen, Raphael Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	6.	Image from Google Jackets	Suspicious minds : exploring neural processes during exposure to deceptive advertising / Adam Craig ... [et al.]. by Craig, Adam Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	7.	Image from Google Jackets	The effects of brand name structure on brand extension evaluations and parent brand dilution / Sanjay Sood ... [et al.]. by Sood, Sanjay Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	8.	Image from Google Jackets	How disgust enhances the effectiveness of fear appeals / Andrea Morales ... [et al.]. by Morales, Andrea Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	9.	Image from Google Jackets	Does online community participation foster risky financial behavior / Rui Zhu ... [et al.]. by Zhu, Rui Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	10.	Image from Google Jackets	New products : the antidote to private label growth / Katrijin Gielens. by Gielens, Katrijin Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	11.	Image from Google Jackets	Complexity effects in choice experiment-based models / Benidict Dellaert ... [et al.]. by Dellaert, Benidict Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	12.	Image from Google Jackets	A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : methodological issues and implications on promotional decisions / Nitin Mehta ... [et al.]. by Mehta, Nitin Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	13.	Image from Google Jackets	The Quest for content : how user-generated links can facilitate online exploration / Jacob Goldenberg ... [et al.]. by Goldenberg, Jacob Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	14.	Image from Google Jackets	Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. by Bruce, Norris Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	15.	Image from Google Jackets	Can small victories help win the war? evidence from consumer debt management / David Gal ... [et al.]. by Gal, David Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	16.	Image from Google Jackets	Investigating effects of out-of-stock on consumer stockkeeping unit choice / Xinlei Hai Che ... [et al.]. by Hai Che, Xinlei Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	17.	Image from Google Jackets	Quantitative trendspotting / Rex Yuxing Du ... [et al.]. by Du, Rex Yuxing Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	18.	Image from Google Jackets	Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic / Maureen Morrin ... [et al.]. by Morrin, Maureen Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	19.	Image from Google Jackets	On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission / Matteo De Angelis ... [et al.]. by De Angelis, Matteo Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	20.	Image from Google Jackets	Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions / Shikhar Sarin... [et al.]. by Sarin, Shikhar Series: Journal of Marketing Research Material type: Text; Format: print ; Literary form: Not fiction Publication details: c2012 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)

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