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Using qualitative research in advertising :

Using qualitative research in advertising : strategies, techniques, and application. - California : Sage Pub. Inc, 2002. - 138 p. : ill. ; 24 cm.

ISBN: 0761925996

Subjects--Topical Terms:
Advertsing--Research.
Market research--Methodology.

LC Class. No.: HF 5814 / .Us78 2002

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Using qualitative research in advertising :

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