Using qualitative research in advertising : (Record no. 20828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041021s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761925996 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5814 |
| Item number | .Us78 2002 |
| 245 ## - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : |
| Remainder of title | strategies, techniques, and application. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | California : |
| Name of publisher, distributor, etc | Sage Pub. Inc, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertsing |
| General subdivision | Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research |
| General subdivision | Methodology. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Authors: Morrison, Margaret |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haley, Erci |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim Bartel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Ronald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 01/14/2014 | HF 5814 .Us78 2002 | C5418 | 05/15/2018 | 1 | 01/14/2014 | Books |