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  2. Details for: Using qualitative research in advertising :
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Using qualitative research in advertising : strategies, techniques, and application.

Contributor(s):
  • Authors: Morrison, Margaret
  • Haley, Erci
  • Sheehan, Kim Bartel
  • Taylor, Ronald
Material type: TextTextPublication details: California : Sage Pub. Inc, 2002.Description: 138 p. : ill. ; 24 cmISBN:
  • 0761925996
Subject(s):
  • Advertsing -- Research
  • Market research -- Methodology
LOC classification:
  • HF 5814 .Us78 2002
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  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5814 .Us78 2002 (Browse shelf(Opens below)) 1 Available C5418

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Using qualitative research in advertising :

APA

Authors: Morrison M., Haley E., Sheehan K. B. & Taylor R. (2002). Using qualitative research in advertising. California: Sage Pub. Inc.

Chicago

Authors: Morrison Margaret, Haley Erci, Sheehan Kim Bartel and Taylor Ronald. 2002. Using qualitative research in advertising. California: Sage Pub. Inc.

Harvard

Authors: Morrison M., Haley E., Sheehan K. B. and Taylor R. (2002). Using qualitative research in advertising. California: Sage Pub. Inc.

MLA

Authors: Morrison Margaret, Haley Erci, Sheehan Kim Bartel and Taylor Ronald. Using qualitative research in advertising. California: Sage Pub. Inc. 2002.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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