The dynamics of mass communication :
Dominick, Joseph R.
The dynamics of mass communication : media in transition / Joseph R. Dominick. - 12th ed. - New York, NY : McGraw Hill, 2013. - xxi, 470 p. : ill. ; 27 cm.
Includes index
Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
9780071318266
Mass media
P 90 / .D59 2013
The dynamics of mass communication : media in transition / Joseph R. Dominick. - 12th ed. - New York, NY : McGraw Hill, 2013. - xxi, 470 p. : ill. ; 27 cm.
Includes index
Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
9780071318266
Mass media
P 90 / .D59 2013