The dynamics of mass communication : media in transition / Joseph R. Dominick.

By:

Dominick, Joseph R

Material type: Text

TextPublication details: New York, NY : McGraw Hill, 2013.Edition: 12th edDescription: xxi, 470 p. : ill. ; 27 cmISBN:

9780071318266

Subject(s):

Mass media

LOC classification:

P 90 .D59 2013

Summary: Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library Reserve Section	P 90 .D59 2013 (Browse shelf(Opens below))	1	Available	C16219

Includes index

Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world

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The dynamics of mass communication : media in transition / Joseph R. Dominick.

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