The dynamics of mass communication : media in transition / Joseph R. Dominick.
Material type:
TextPublication details: New York, NY : McGraw Hill, 2013.Edition: 12th edDescription: xxi, 470 p. : ill. ; 27 cmISBN: - 9780071318266
- P 90 .D59 2013
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College Library Reserve Section | P 90 .D59 2013 (Browse shelf(Opens below)) | 1 | Available | C16219 |
Includes index
Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
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