The dynamics of mass communication : (Record no. 22307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00936nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121112s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318266 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 |
| Item number | .D59 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 245 ## - TITLE STATEMENT | |
| Title | The dynamics of mass communication : |
| Remainder of title | media in transition / |
| Statement of responsibility, etc | Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 470 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 01/10/2014 | P 90 .D59 2013 | C16219 | 05/15/2018 | 1 | 01/10/2014 | Books |