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Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less.

Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less. - Journal of Marketing Research 2016 - 53:1

February

Subjects--Topical Terms: --Marketing.

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Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less​.

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Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less.