APA
Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less. : Journal of Marketing Research.
Chicago
Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less. : Journal of Marketing Research.
Harvard
Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less. : Journal of Marketing Research.
MLA
: Journal of Marketing Research. .