Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less.

Material type: Text

TextPublication details: Journal of Marketing Research; 2016Description: 53:1Subject(s):

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February

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Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less​.