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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch. - Seventh edition - Philippines : McGraw Hill, 2007 - xxvi, 820 pages : illustrations ; 26cm.

Includes glossary, endnotes and index.

9780071260749


Advertising.
Communication in marketing.
Sales promotion.

659.1 / B427 2007

Advertising and promotion :

APA

Belch G. E., Belch M. A. & Title.Advertising and promotion. Philippines: .

Chicago

Belch George E, Belch Michael A and Title.Advertising and promotion. Philippines: .

Harvard

Belch G. E., Belch M. A. and Title.Advertising and promotion. Philippines: .

MLA

Belch George E, Belch Michael A and Title.Philippines: . .

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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