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  2. Details for: Advertising and promotion :
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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch.

By:
  • Belch, George E
Contributor(s):
  • Belch, Michael A
  • Title
Material type: TextTextPublication details: Philippines :; McGraw Hill,; 2007Edition: Seventh editionDescription: xxvi, 820 pages; illustrations; 26cmISBN:
  • 9780071260749
Subject(s):
  • Advertising
  • Communication in marketing
  • Sales promotion
LOC classification:
  • 659.1
  • B427 2007
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books Stonyhurst Southville International School (Malarayat) SHS 659.1 B427 2007 (Browse shelf(Opens below)) Available SSISM3588

Includes glossary, endnotes and index.

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Advertising and promotion :

APA

Belch G. E., Belch M. A. & Title.Advertising and promotion. Philippines: .

Chicago

Belch George E, Belch Michael A and Title.Advertising and promotion. Philippines: .

Harvard

Belch G. E., Belch M. A. and Title.Advertising and promotion. Philippines: .

MLA

Belch George E, Belch Michael A and Title.Philippines: . .

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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