Advertising and promotion : (Record no. 344535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809nam a2200289Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171025s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071260749 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | B427 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| 245 ## - TITLE STATEMENT | |
| Remainder of title | an integrated marketing communications perspective / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | by George E. Belch and Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Philippines : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 820 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, endnotes and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Stonyhurst Southville International School (Malarayat) | Stonyhurst Southville International School (Malarayat) | 10/25/2017 | SHS 659.1 B427 2007 | SSISM3588 | 10/25/2017 | 10/25/2017 | Books |