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	21.	Image from Google Jackets	Strategic social marketing to foster gender equality in Indonesia Irma Martam by Irma Martam Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	22.	Image from Google Jackets	Systems-thinking social marketing: conceptual extensions and empirical investigations Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk by Christine Domegan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	23.	Image from Google Jackets	Advertising Effectiveness: The Moderating Effect of Firm Strategy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	24.	Image from Google Jackets	Can Sales Uncertainty Increase Firm Profits? Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	25.	Image from Google Jackets	Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	26.	Image from Google Jackets	Consumer Preferences for Annuity Attributes: Beyond Net Present Value Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	27.	Image from Google Jackets	Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	28.	Image from Google Jackets	Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	29.	Image from Google Jackets	Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	30.	Image from Google Jackets	Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	31.	Image from Google Jackets	Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	32.	Image from Google Jackets	The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	33.	Image from Google Jackets	Using a choice-based stated-preference survey, we estimate consumers’ valuation for attributes of a financial product, single immediate life annuities, and find that attributes directly influence preferences beyond their impact on the annuity’s expected p Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	34.	Image from Google Jackets	Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	35.	Image from Google Jackets	Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	36.	Image from Google Jackets	Competitive Advantage Through Engagement Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	37.	Image from Google Jackets	Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	38.	Image from Google Jackets	Expense Neglect in Forecasting Personal Finances Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	39.	Image from Google Jackets	Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	40.	Image from Google Jackets	The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)

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