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	41.	Image from Google Jackets	The Role of (Dis)similarity in (Mis)predicting Others’ Preferences Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	42.	Image from Google Jackets	Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	43.	Image from Google Jackets	Understanding the Effects of Plural Marketing Structures on Alliance Performance Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	44.	Image from Google Jackets	When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	45.	Image from Google Jackets	Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	46.	Image from Google Jackets	Cross-Validation of Customer and Employee Signals and Firm Valuation Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	47.	Image from Google Jackets	Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	48.	Image from Google Jackets	Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	49.	Image from Google Jackets	Fitness food puts restrained eaters in double jeopardy: it makes them eat more and exercise less. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	50.	Image from Google Jackets	How Experience Variety Shapes Postpurchase Product Evaluation Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	51.	Image from Google Jackets	In prediction contexts, consumers judge higher forecasts (e.g., a 70% chance of team A winning agame) as being more accurate relative to lower forecasts (e.g. 30% chance of Team A winning); the forecaster making a higher (vs. lower) forecast is also judg Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	52.	Image from Google Jackets	Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	53.	Image from Google Jackets	Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	54.	Image from Google Jackets	The current research examined consumers’ avoidance of products with superficial packaging damage when such damage does not pose real safety concerns. Due to the large amount of products that are discarded each year due to packaging imperfections, it is im Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	55.	Image from Google Jackets	The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	56.	Image from Google Jackets	The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	57.	Image from Google Jackets	The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	58.	Image from Google Jackets	We show that being proactive and encouraging customers to switch to cost-minimizing plans can, surprisingly, increase rather than decrease customer churn. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	59.	Image from Google Jackets	When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)
	60.	Image from Google Jackets	“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings Material type: Text; Format: print ; Literary form: Not fiction Publication details: Journal of Marketing Research ; 2016 Availability: Items available for loan: College Library (1). Place hold Save to lists Add to cart (remove)

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