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  3. Results of search for 'ccl=pl:"Marketing management :"', page 2 of 3

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21.
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Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes by
  • John G. Dawes
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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22.
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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information Lynn Sudbury-Riley by
  • Lynn Sudbury-Riley
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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23.
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The branded carnival: the dark magic of consumer excitement Stephen R. O’Sullivan by
  • Stephen R. O’Sullivan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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24.
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The customer engagement ecosystem Ewa Maslowska, Edward C. Malthouse & Tom Collinger by
  • Ewa Maslowska
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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25.
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The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media Birgit Andrine Apenes Solem & Per Egil Pedersen by
  • Birgit Andrine Apenes Solem
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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26.
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Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III & Hartmut H. Holzmüller by
  • Jamie Carlson, Mohammad M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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27.
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Unlocking the magic in successful tourism destination marketing: the role of sensing capability Noel Murray, Patrick Lynch & Anthony Foley by
  • Noel Murray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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28.
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Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings by
  • Paula Dootson
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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29.
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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement Julia Marbach, Cristiana Raquel Lages & Daniel Nunan by
  • Julia Marbach
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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30.
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Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective Christoph Teller, Steve Wood & Arne Floh by
  • Christoph Teller
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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31.
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Creative contests: knowledge generation and underlying learning dynamics for idea generation Nadia Steils & Salwa Hanine by
  • Nadia Steils
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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32.
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Kafkaesque institutions at the base of the pyramid Apoorv Khare & Rohit Varman by
  • Apoorv Khare
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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33.
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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels Anthony Carr, Judy Drennan & Lynda Andrews
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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34.
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Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice Mark Tadajewski by
  • Mark Tadajewski
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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35.
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Theorising digital personhood: a dramaturgical approach Finola Kerrigan & Andrew Hart
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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36.
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Understanding the town centre customer experience (TCCE) Lara Stocchi, Cathy Hart & Iftakar Haji by
  • Lara Stocchi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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37.
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Unintended consequences in demarketing antisocial behaviour: project Bernie Ken Peattie, Sue Peattie & Robert Newcombe by
  • Ken Peattie
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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38.
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A conversational approach to consumer vulnerability: performativity, representations, and storytelling Luca M. Visconti by
  • Luca M. Visconti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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39.
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Children as vulnerable consumers: a first conceptualisation Fiona Spotswood & Agnes Nairn by
  • Fiona Spotswood
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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40.
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Consumer vulnerability: introduction to the special issue Susan Dunnett, Kathy Hamilton & Maria Piacentini by
  • Susan Dunnett
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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