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4001.
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Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath by
  • Teresa Heath
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4002.
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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer Sharon Schembri & Lorien Latimer by
  • Sharon Schembri
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4003.
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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale Ana Vukadin, Jean-FranΓ§ois Lemoine & Olivier Badot by
  • Ana Vukadin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4004.
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Social influence and green consumption behaviour: a need for greater government involvement Micael-Lee Johnstone & Stephanie Hooper by
  • Micael-Lee Johnstone
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4005.
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie by
  • Linda D. Hollebeek, Jodie Conduit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4006.
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Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent by
  • Lydiane Nabec
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4007.
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Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes by
  • John G. Dawes
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4008.
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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information Lynn Sudbury-Riley by
  • Lynn Sudbury-Riley
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4009.
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The branded carnival: the dark magic of consumer excitement Stephen R. O’Sullivan by
  • Stephen R. O’Sullivan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4010.
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The customer engagement ecosystem Ewa Maslowska, Edward C. Malthouse & Tom Collinger by
  • Ewa Maslowska
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
Availability: Items available for loan: College Library (1).

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4011.
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The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media Birgit Andrine Apenes Solem & Per Egil Pedersen by
  • Birgit Andrine Apenes Solem
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4012.
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Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III & Hartmut H. HolzmΓΌller by
  • Jamie Carlson, Mohammad M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4013.
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Unlocking the magic in successful tourism destination marketing: the role of sensing capability Noel Murray, Patrick Lynch & Anthony Foley by
  • Noel Murray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4014.
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Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings by
  • Paula Dootson
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4015.
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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement Julia Marbach, Cristiana Raquel Lages & Daniel Nunan by
  • Julia Marbach
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4016.
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Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective Christoph Teller, Steve Wood & Arne Floh by
  • Christoph Teller
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4017.
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Creative contests: knowledge generation and underlying learning dynamics for idea generation Nadia Steils & Salwa Hanine by
  • Nadia Steils
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4018.
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Kafkaesque institutions at the base of the pyramid Apoorv Khare & Rohit Varman by
  • Apoorv Khare
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4019.
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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels Anthony Carr, Judy Drennan & Lynda Andrews
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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4020.
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Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice Mark Tadajewski by
  • Mark Tadajewski
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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